Ice Cream is often associated with happy thoughts and memories, perhaps of childhood, simpler times.
Ice Cream is also surprisingly complex chemically, technically an emulsion, a combination of two or more liquids that don’t normally mix together.
Ice Cream exists in a seemingly contradictory and ephemeral state, creating a delicious combination as a result.
Ice cream requires the right ingredients, methodology, and temperature to go from complex chemistry to a simple dessert. Similarly, we use creativity, play, and communication to go from complex situations to simple solutions with our clients.
We believe play, communication, and creativity are powerful assets for the development of businesses, brands, and everyone.
We believe dogma, bigotry, and blandness, are a hindrance to the development of businesses, brands, and everyone.
Playful strategy is the application and use of structured play, and sometimes games, to define and solve challenges in a business environment.
Playful strategy provides a recreational oriented state of mind fostering high levels of reasoning, insightful problem solving, and empathy for participants.
We play with elements that don’t seem to normally mix together and combine them into powerful ideas with our clients.
Ice Cream for Everyone was founded by me, Willem van der Horst. I am an award-winning international brand strategist, experienced in working with the some of the most valuable global brands, prestigious advertising agencies, and awarded creative studios around the world.
Ice Cream for Everyone began as a blog, first about marketing, then about creativity, travel, and more. In 2015 we also launched a podcast and the Ice Cream Sundae email newsletter.
It’s called Ice Cream for Everyone based on a conversation I had with one of my oldest friends wandering around a clothes market in Shenzhen, China in 2007. I had a reputation for eating lots of ice cream as a kid and a t-shirt reminded him of that.
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