2012

You’ve probably heard of the new Roland Emmerich cataclysmic fest of a movie coming out soon, 2012. The movie is based on the Mayan calendar stopping in 2012 and predicting the Earth will be destroyed (I haven’t checked up on the legend and history so I won’t elaborate) If you haven’t seen the trailer, check it out but Bud pointed us out (via Twitter) to this excellent trailer remake inspired by 70’s disaster movies with an awesome groovy tune:

Last weekend I was working on a few personal projects (Notably thinking of moving this blog to self hosted WordPress and registered another domain name for all the travel writing I have taking up dust in a folder, so look out for Ice Cream for Everywhere coming out soon).

Anyhoo, given I was looking at a few WP sites I ended up visiting Big Spaceship again and browsing around I saw they created a website for The IHC, The Institute for Human Continuity. An organisation dedicated to the noble cause of saving a few select humans by blasting them out in outer space while the planet will be destroyed in 2012 (Which by the way looks like a WP as well, isn’t it?).

Nice way to promote the movie. But then also realised this was part of a larger ARG type experience and so I registered to the Lottery to be saved before the apocalypse, you should check it out if you want to have a chance to get of here in, ironically, a big spaceship. So now I have an optimistic Dr. Soren Ulfert PhD, Communications Director of the IHC emailing me with news and next actions in the preparation for our species survival.

But not everyone believes in the righteous actions of the IHC: I found out Charlie Frost, broadcasting live from his Winnebago out in the middle of nowhere, USA, does not believe anyone will survive 2012 and makes it his mission to tell whoever will listen in his website – This is the End.

He also has is own Youtube channel and answers audience questions about the apocalypse:
(You may notice he strangely resembles Woody Harrelson 😉

Charlie Frost is also on Twitter, as is The IHC. They are also on a bunch of other sites, links are on peppered on the main sites.

I don’t really know where this is going but I’m finding it quite entertaining for now and expect it to perhaps be better than the movie so I wanted to share it with you.

On this note I will leave you and go submit my application to become the Post-2012 Glorious Leader of Humanity. Vote Willem!

About the author

Willem was born in New York, grew up in Paris, lived in London and Asia for several years before moving to Chicago in 2017. He is an award winning brand & marketing strategist, having worked with some of the largest creative advertising agencies and most valuable consumer brands globally. Willem enjoys tabletop games, skiing, scuba-diving, traveling, eating, and lengthy conversations with friends.