George Nimeh aka @iboy “Be the rapper, not the wrapper!”

Ice Cream for Everyone Podcast
Ice Cream for Everyone Podcast
George Nimeh aka @iboy "Be the rapper, not the wrapper!"
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For this sixth episode of the podcast I had the pleasure of catching up with George Nimeh while visiting Vienna. We met at the Impact Hub, a co-working space in the centre of Vienna, just a few doors down from George’s previous employer, the Austrian newspaper Kurier.

I’ve known George since late 2007 when he hired me to join iris in London, he was the managing director of the Digital arm of the creative agency at the time. George has a wealth of experience in media, publishing, digital technologies, branding and advertising working for companies such as The New York Times, Organic, iris and Red Bull. He shares a lot of his knowledge and experience in this episode. Main topics include ad blocking technologies, the evolution of online advertising, looking for the new, creating valuable content and telling stories, the comeback of patronage, the challenges of old and established legacy publishers, etc.

He recently gave a talk at TEDx Vienna with the theme “What if there was no advertising?” you can watch it here: httpss://www.youtube.com/watch?v=01PUSrLCvcM

Links and information mentioned in this episode:

About the author

Willem was born in New York, grew up in Paris, lived in London and Asia for several years before moving to Chicago in 2017. He is an award winning brand & marketing strategist, having worked with some of the largest creative advertising agencies and most valuable consumer brands globally. Willem enjoys tabletop games, skiing, scuba-diving, traveling, eating, and lengthy conversations with friends.