I started teaching a graduate course at the American University of Paris titled Brands & Belief. I’ll do my best to share content from it, hopefully it’s useful to people interested in design, marketing, and brand strategy. I’ve compiled slides and amended them so they can easily be read. Enjoy!
About the author
Willem was born in New York, grew up in Paris, lived in London and Asia for several years before moving to Chicago in 2017. He is an award winning brand & marketing strategist, having worked with some of the largest creative advertising agencies and most valuable consumer brands globally. Willem enjoys tabletop games, skiing, scuba-diving, traveling, eating, and lengthy conversations with friends.Related Posts
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