Asian questions

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Now that I’ve pretty much finished on the ‘reporting’ part of my travels in my blog, I am up picking on a few random notes I made while on the road with half baked thoughts about my experiences; the countries, people and cultures I traveled in. That is going to give me content for a few blog posts at least, though I also thought I would open up the playing field and see if anyone out there may have questions for me as well. Things I haven’t necessarily thought but that might be interesting. Of course, none of my answers will be anything close to proper market research, though you never know when the next interesting piece of insight may come from.

We all know Asia is booming in many ways, even just spending a few days in China was awe-inspiring considering how it was when I had visited about 4 years before and how fast things are changing. It is also mind-boggling as one thing I’m sure of is that for anything new I discover while in China I also know I’m not even scratching the surface. Things are moving so fast and based in cultures so different from occidental / Judeo-christian points of views that everything is fascinating and I doubt there is a single straightforward answer to any questions someone doing business in Asia may have about their market and audience.

At the same time for all the differences, everything seems to be moving towards ‘Occidentalising’ Asia if that makes any sense – the same fashion brands, giant shopping malls, Hollywood cinema, fast food joints, etc. Though I believe assuming these things make Asian cultures and occidental ones the same (or soon to be the same) is a mistake, as the context they are coming from is completely different.

As I said, I only have my own glimpses and experiences, though I’m certain it’s a worthwhile topic and I’m sure I can learn from others as well as some may be able to learn from my experiences out here.

Here are the countries I have visited so far and about which I may be able to share stories, experiences and insights:

  • China
  • Hong Kong (technically part of China, though still sort of independent)
  • Vietnam
  • Laos
  • Thailand
  • Malaysia
Any questions?

About the author

Willem was born in New York, grew up in Paris, lived in London and Asia for several years before moving to Chicago in 2017. He is an award winning brand & marketing strategist, having worked with some of the largest creative advertising agencies and most valuable consumer brands globally. Willem enjoys tabletop games, skiing, scuba-diving, traveling, eating, and lengthy conversations with friends.