Blog | Ice Cream for Everyone

September 20, 2023

Introduction to semiotic brand analysis

I started teaching a graduate course at the American University of Paris titled Brands & Belief. I’ll do my best to share content from…

July 12, 2023

The Old Oak and market research

I saw a preview screening of Ken Loach’s new, and possibly last, film The Old Oak last night at the Cinéma du Panthéon, thanks…

April 27, 2023

Noticing media: Disneyland Paris par Toutatis!

I noticed this good outdoor media placement at Disneyland Paris, which kind of leads me to admit something about my arguably leisurely lifestyle. It’s…

February 19, 2022

Revealing thoughts on the concept of an insight

I first wrote this as a quick Linkedin post in French, and the word ‘insight’ tends to be used in its English form in…

May 14, 2021

Playing Ironsworn Part 4: Narrative Structure and Improvisation

This is a sequel episode to the series playing the Ironsworn solo roleplaying game, if you’re new to it I recommend going back to…

April 24, 2021

Go Luck Yourself with Andy Nairn, CSO and co-founder of Lucky Generals

For this episode of the podcast I’m joined by Andy Nairn, Chief Strategy Officer and Co-founder of Lucky Generals, an award winning creative agency…

March 28, 2021

Playing Ironsworn solo RPG Part 3: Random creative input

This is a sequel episode to the series playing the Ironsworn solo roleplaying game, if you’re new to it I recommend going back to…

March 25, 2021

The Fool: His Social & Literary History – book review

I thought I’d share thoughts and notes about a book I just finished! First published in 1935, The Fool by Enid Welsford is a…

December 22, 2020

Klaas van der Horst, 10th May 1946 – 8th September 2020. I love you dad, rest in peace.

I haven’t updated my website, kept writing or recording podcasts, or videos (aside from Teaching Tangents, that has still been going strong, thanks to…