Blog | Ice Cream for Everyone

March 15, 2016

The body, backbone and soul of beer brewing in Singapore [Ice Cream Sundae]

This newsletter was originally published via email on the 6th March 2016. You can also sign up to receive Ice Cream Sundae with the…

March 10, 2016

The nose blowing connections between Man Flu and Greek Tragedies

Image credit: Yortw This newsletter was originally published via email on the 28th February 2016. You can also sign up to receive Ice Cream Sundae…

February 28, 2016

My Top Strength is Ideation [Ice Cream Sundae]

Image credit: NASA Goddard Space Flight Centre photostream This newsletter was originally published via email on the 21st February 2016. You can also sign…

February 15, 2016

Gimlet Media’s brilliant sponsored messages

As you might imagine given I produce my own, I listen to quite a few podcasts. I admit I haven’t actually been actively listening…

January 6, 2016

My New Year Motto: “It ain’t over till…”

[I’ve had some good feedback for this last Ice Cream Sundae newsletter, I thought I’d copy it here as well. If you’d like to…

December 29, 2015

Looking back at 2015

I haven’t written one of these posts since 2012. Of course at the time it was meant to become a yearly thing. I’m having…

December 22, 2015

Applying the 80-20 Pareto Principle to Writing a Creative Brief

[Image Credit: Robert Couse-Baker] An advertising agency account manager friend and ex-colleague recently contacted me to ask for some advice to improve the…