Marketing | Ice Cream for Everyone

May 16, 2012

Creating Stories (or how I survived the Red Dog Saloon’s Hot Wing challenge)

I love stories and it’s a highly discussed theme in the advertising and communication industries these days. Stories are at the heart of how…

October 5, 2011

There is always a lot of talk around the Plannersphere town about different types of planning and new types of planning, I guess it’s…

September 27, 2011

Hello London planners! It turns out I am unexpectedly coming back to Europe for a few months, and just before leaving I will be…

September 18, 2011

In the grandest of Beersphere traditions initiated by Faris, come and meet other Singapore planners for a drink or three on Friday 7th October…

September 15, 2011

This is the second email I receive from this gentleman, here is his email and my reply. Just one question, am I being unnecessarily…

September 12, 2011

It has a been a pretty intense week for me, a lot has happened and I think it’s all turning out for the best….

September 7, 2011

UPDATE (8th September 2011): The E-marketing manager for Qatar Airways just contacted me directly by email and is going to take care of contacting…

July 4, 2011

While I was in Kuala Lumpur a few weeks ago, I had wifi connection and thought I’d fire up Foursquare and check in. I…

June 21, 2011

While walking in Kunming a few months ago, this wall struck me as quite interesting and made me think of a few things on…

June 20, 2011

Image Courtesy Now that I’ve pretty much finished on the…