Marketing | Ice Cream for Everyone - Part 2

August 7, 2023

Marmite Love / Hate Discovery

I’m just back from visiting friends in the UK and made quite the discovery that had me go back to and reconsider Marmite and…

July 17, 2023

Publishing videos: 100% of winners gave it a chance

I’ve been publishing podcasts on and off since 2015, mostly audio first, and mostly video streaming since 2020. Thoughts for those thinking about similar…

July 12, 2023

The Old Oak and market research

I saw a preview screening of Ken Loach’s new, and possibly last, film The Old Oak last night at the Cinéma du Panthéon, thanks…

April 27, 2023

Noticing media: Disneyland Paris par Toutatis!

I noticed this good outdoor media placement at Disneyland Paris, which kind of leads me to admit something about my arguably leisurely lifestyle. It’s…

February 15, 2023

Occam’s Razor around the fall line

I’m going skiing soon, and as I was planning the trip I noticed similarities with the ways I approach a strategy work project. A…

September 2, 2020

On the Value of Thinking for Businesses – with Comic Strips (Strategy Series Part 2)

This is the second post in a series about (independent) strategy consulting, you can go to the introduction here for context, or the first…

August 22, 2020

Thinking on Businesses, Brands, and Baked Goods (Strategy Series Part 1)

This is the first post of a series thinking about strategy and my role as an independent consultant; you can check out the introduction…

August 22, 2020

Introduction to a series thinking about (independent) strategy consulting

Over the past few months, since the beginning of the COVID-19 pandemic, I spent time thinking about my work, the services I offer more…

August 13, 2020

Surrealism and Creativity, Playing Itras By with Ashley Derrington and Dina Ramse

For this episode of the podcast I’m exceptionally joined by not one, but two guests, AND I hand over the reigns to Dina, who…

August 12, 2020

Playful Strategy Weekly: Man, Play, and Games 1.5 “Governed by rules”

Playful Strategy Weekly is an Ice Cream for Everyone series of short videos in which I share elements, thoughts, and illustrations from a variety…