Marketing | Ice Cream for Everyone

February 15, 2016

Gimlet Media’s brilliant sponsored messages

As you might imagine given I produce my own, I listen to quite a few podcasts. I admit I haven’t actually been actively listening…

February 12, 2016

Collecting Sneakers & Asia-Pacific Brand Strategy with Sid Loyal

[Subscribe to the podcast: on Apple Podcasts, Stitcher, Google Play Music, RSS feed. Please give the show a rating and a review if you…

January 22, 2016

98% Pure Potato: The Origins of Advertising Account Planning with John Griffiths

[Subscribe to the podcast: on Apple Podcasts, Stitcher, Google Play Music, RSS feed. Please give the show a rating and a review if you…

January 15, 2016

Heather LeFevre, Brain Surfing Author & Founder of the Strategist Survey

[Subscribe to the podcast: on Apple Podcasts, Stitcher, Google Play Music, RSS feed. Please give the show a rating and a review if you…

January 8, 2016

George Nimeh aka @iboy “Be the rapper, not the wrapper!”

[Subscribe to the podcast: on Apple Podcasts, Stitcher, Google Play Music, RSS feed. Please give the show a rating and a review if you…

December 22, 2015

Applying the 80-20 Pareto Principle to Writing a Creative Brief

[Image Credit: Robert Couse-Baker] An advertising agency account manager friend and ex-colleague recently contacted me to ask for some advice to improve the…

December 20, 2015

Creating New Restaurant Concepts with Michelin star Chefs Omar Romero and Björn van der Horst

[Subscribe to the podcast: on Apple Podcasts, Stitcher, Google Play Music, RSS feed. Please give the show a rating and a review if you…

December 16, 2015

What Strategists Can Learn From Tabletop Games – EPC 2015 Talk

[Subscribe to the podcast: on Apple Podcasts, Stitcher, Google Play Music, RSS feed. Please give the show a rating and a review if you…

December 3, 2015

Happy in Vienna

I thought I’d add a theme music to this post, Röyksopp’s Happy up Here so you can listen while reading. I took the train…

November 29, 2015

In Prague for the European Planning Conference

I just had a fantastic week attending the 2nd edition of the European Planning Conference in Prague this week. I was able to arrive…