Strategy | Ice Cream for Everyone

June 19, 2024

A quick hate take on American Gothic in Béziers

This ad campaign featuring American Gothic with a few words pasted on, like edited on the fly with WhatsApp or Canva, is all over…

June 18, 2024

Ambiguity and brand strategy utopia

By definition, developing a strategy for a brand involves thinking about the future: ideal results, possible problems to solve, and also ambiguous outcomes. I…

June 14, 2024

Understanding subjective conscious experience in interactive media and video games

A few different friends recommended the Fallout series on Prime video, I finished it a couple of days ago and thoroughly enjoyed it. I’ve…

June 11, 2024

Invest in beautiful web design for your brand value

Musing about The Favorite Website Awards (TheFWA), and beautiful web design as owned media for brands. I began my strategy career on the digital…

June 10, 2024

I’m not a [buzzword] expert

I have frequently battled with the idea of advertising I’m a [buzzword] specialist. Today, I could be an AI strategist, whatever that means. Friends…

June 5, 2024

What’s the best compliment you ever received?

People are people, and it’s mystifying to figure there are 8 billion of us around. And yet, we all have our own unique combination…

June 4, 2024

Alleviating feelings of uncertainty

As an independent consultant, I tend to have quite a bit of uncertainty over the frequency of my work and income; those famed feast and…

June 3, 2024

Asymmetric strategy challenges

I like thinking of analogies and parallels between brands, marketing, game design, and developing successful strategies. Most tabletop board games are played as a…

May 14, 2024

Details layers of a strategy highway

I had the pleasure of attending Will Humphrey’s APG online conference yesterday, set to Talking Heads’ song Once in a Lifetime questions. The talk…

September 26, 2023

Social media followers aren’t equal to audience

I read Stephen King’s 1977 paper titled “Improving Advertising Decisions” again and talked about it with students today (that’s the marketer by the way,…