Strategy | Ice Cream for Everyone

September 20, 2023

Introduction to semiotic brand analysis

I started teaching a graduate course at the American University of Paris titled Brands & Belief. I’ll do my best to share content from…

August 9, 2023

A year of magic and insights at Disneyland Paris

I’ve been rekindling with an interest in theme parks and roller coasters in the past year, which started as I went to Disneyland Paris…

April 27, 2023

Noticing media: Disneyland Paris par Toutatis!

I noticed this good outdoor media placement at Disneyland Paris, which kind of leads me to admit something about my arguably leisurely lifestyle. It’s…

February 15, 2023

Occam’s Razor around the fall line

I’m going skiing soon, and as I was planning the trip I noticed similarities with the ways I approach a strategy work project. A…

April 24, 2021

Go Luck Yourself with Andy Nairn, CSO and co-founder of Lucky Generals

For this episode of the podcast I’m joined by Andy Nairn, Chief Strategy Officer and Co-founder of Lucky Generals, an award winning creative agency…

September 2, 2020

On the Value of Thinking for Businesses – with Comic Strips (Strategy Series Part 2)

This is the second post in a series about (independent) strategy consulting, you can go to the introduction here for context, or the first…

August 22, 2020

Thinking on Businesses, Brands, and Baked Goods (Strategy Series Part 1)

This is the first post of a series thinking about strategy and my role as an independent consultant; you can check out the introduction…

August 22, 2020

Introduction to a series thinking about (independent) strategy consulting

Over the past few months, since the beginning of the COVID-19 pandemic, I spent time thinking about my work, the services I offer more…

August 12, 2020

Playful Strategy Weekly: Man, Play, and Games 1.5 “Governed by rules”

Playful Strategy Weekly is an Ice Cream for Everyone series of short videos in which I share elements, thoughts, and illustrations from a variety…

August 12, 2020

Playful Strategy Weekly: Man, Play, and Games 1.4 “Unproductive”

Playful Strategy Weekly is an Ice Cream for Everyone series of short videos in which I share elements, thoughts, and illustrations from a variety…