A friend in China just invited to participate in this digital campaign for KLM Asia-Pacific, I thought it’s a nice little idea. Register your plane and invite your friends on board to win prizes once the plane is filled up with passengers. In the meantime, have your picture on the homepage:
Apparently you can only email your friends about it, but coming soon are the Facebook applications and stickers for your blog or website – though I find it a bit strange they launched the campaign without having those ready…
