Designing Custom Folsom Skis with co-founder Mike McCabe

Ice Cream for Everyone Podcast
Ice Cream for Everyone Podcast
Designing Custom Folsom Skis with co-founder Mike McCabe
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A month already since the last episode of the podcast, and a (low) record breaking number, this being only the 4th episode published this season. I recorded this a while back over the summer, so it’s a little overdue and at the same time it’s right in time for the skiing season. My guest for this episode is Mic McCabe, one of the co-founders of Folsom Skis in Denver, Colorado. As you may know if you follow me on social media, I really got back into skiing pretty seriously two years ago. I hadn’t skied since I was a kid and relearned in the French Alps.

Last season I bought an old second pair of skis with the intention of both improving my skiing and  trying a few other pairs of skis. Of course I totally geeked out, read tons about it and tried about 12 different pairs of skis from different brands, sometimes 3 in the same day! While in Telluride I found out about custom skis, then found out about Folsom, I talked to them on the phone a few times, finally tried their skis in Breckenridge on Easter weekend 2018, and loved them so much I ordered a pair! I also commissioned an awesome illustrator for the top sheet for those to become my Ice Cream for Everyone skis.

I hadn’t talked with a custom product engineer, designer, and manufacturer, I thought it might be a fun conversation for the podcast.

A few of the things mentioned in the episode:
  • Folsom Skis
  • Follow Folsom on Instagram and Facebook
  • Mike McCabe
  • Colorado
  • Loveland
  • CU Boulder
  • Winter Park
  • Freestyle skiing
  • Moguls / bumps
  • Big Mountain Skiing
  • Race Skiing
  • Freeride Skiing
  • Motocross
  • Wakeboarding
  • Engineering
  • Blue whale > structure that it inspired in building wings?
  • Evolutionary Biology
  • Rossignol
  • Dynastar
  • Poplar
  • Bamboo
  • Maple
  • Aspen
  • Vibration dampener
  • Wagner Custom Skis
  • K2
  • Atomic
  • Trigger II Shape
  • DPS Skis
  • Vail Resorts / Epic Pass
  • Alterra Mountains / Ikon Pass
  • ManHunt
  • How Google Works

About the author

Willem was born in New York, grew up in Paris, lived in London and Asia for several years before moving to Chicago in 2017. He is an award winning brand & marketing strategist, having worked with some of the largest creative advertising agencies and most valuable consumer brands globally. Willem enjoys tabletop games, skiing, scuba-diving, traveling, eating, and lengthy conversations with friends.