Good Things…

A lot of people might have already seen the neverending website made for Orange‘s latest campaign by Poke, it’s been around several blogs. Have a look if you haven’t seen it, it’s a beautiful piece of work, and a lot of fun animations all over the site.

I just saw yesterday the TV ad for the same campaign “Good things should never end”. I thought it was pretty cool, though I wonder about the choice of the rainbow – it feels similar to the Sony Bravia ads. I was mainly left with the word colour in mind, not really anything about mobile phones – but that’s just me.

Otherwise I think the TV ad and the website work really well together, but there are unfortunately no mention of the website on the TV ad – they only refer to orange.co.uk and there isn’t any obvious mention to the new campaign on there either.

About the author

Willem was born in New York, grew up in Paris, lived in London and Asia for several years before moving to Chicago in 2017. He is an award winning brand & marketing strategist, having worked with some of the largest creative advertising agencies and most valuable consumer brands globally. Willem enjoys tabletop games, skiing, scuba-diving, traveling, eating, and lengthy conversations with friends.