Heather LeFevre, Brain Surfing Author & Founder of the Strategist Survey

Ice Cream for Everyone Podcast
Ice Cream for Everyone Podcast
Heather LeFevre, Brain Surfing Author & Founder of the Strategist Survey
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Since I read and really enjoyed Heather’s Brain Surfing book, I asked if she’d join me for a recording of the podcast. I’ve been in regular contact with Heather for the past few years given I help with the team analysing the data to make the Strategist Survey happen.

 

Over the course of the conversation we learn more about planning & strategy in advertising, how Heather started her career in advertising, some of the large project she worked on like Burger King’s Whopper Virgins with CP+B, the beginning of the Strategist Survey (previously named Planner Survey), her travels with different mentors, learning from 9 top strategists around the world preparing for the Brain Surfing book, women in business and of course more about the contents of the book itself. Enjoy!

 
 

Some of the information mentioned in this episode:

About the author

Willem was born in New York, grew up in Paris, lived in London and Asia for several years before moving to Chicago in 2017. He is an award winning brand & marketing strategist, having worked with some of the largest creative advertising agencies and most valuable consumer brands globally. Willem enjoys tabletop games, skiing, scuba-diving, traveling, eating, and lengthy conversations with friends.

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