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May the 4th be with you!
This week on the podcast I had a fascinating conversation with Heidi Hackemer about everything from the courageous stories of her grandmother during and after the Second World War, to her travels around the United States with a pickup truck or a motocycle, to her career in branding and advertising and her founding of her current brand strategy consultancy, Wolf & Wilhelmine.
As I explain in the beginning, I’m trying something slightly different in this episode, I suspected I was over-preparing for a few of the previous interviews I published, in that it was taking me hours and I was also making a lot of assumptions based on the information I’d found rather than ask questions and let the interviewee speak. This time I chose to limit myself to an hour of preparation and see where the conversation went. I don’t know if it’s a direct consequence or if I’m making this up, though it seemed while editing that I’m making more “Ah” and “Hum” sounds than usual… In any case it was a great conversation and I hope you enjoy listening to it.
As Heidi mentions, she will be speaking at the FutureFlash conference near Toronto, Canada, in a few weeks on the 18th and 19th May 2016. The event website says it’s sold out though of course if you’re already going then watch out for Heidi’s talk!
A few links to the information mentioned in the episode:
- Follow Heidi on Twitter / Instagram / Medium.com
- Wolf & Wilhelmine
- Heather LeFevre Twitter / Podcast interview
- Brain Surfing
- Faris & Rosie Yakob / Genius steals
- Joshua Tree National Park
- Grand Canyon
- Death Valley
- Yellowstone
- Hugh Garry interview (cycled across Death Valley)
- Battle of Stalingrad
- Ellis Island
- Yoga
- 9/11
- Pigeon racing
- Ernest Hemingway
- The Blues Brothers
- Amadeus
- Music: U2, The Police, Queen
- We Learn Nothing, Tim Kreider
- FCB (advertising agency)
- Copywriter / Art Director
- BBH
- The BBH Barn – internship programme
- Dating Brian
- School of Communications Arts 2.0
- 6 items or less
- Field of Dreams
- Travels with Charley: In Search of America, John Steinbeck
- Valerie Nguyen
- Google Innovation Lab
- Red Bull / Felix Baumgartner Supersonic Fall
- Jason Harris, CEO @ Mekanism
- The United State of Women Summit
- Haagen Dazs Vanilla Swiss Almond
- Ica & Contagious FutureFlash 2016
- Beyonce’s lastest album Lemonade and new clothing line
- Get Rich or Die Vlogging: The sad economics of internet fame
