June 19, 2024 A quick hate take on American Gothic in Béziers This ad campaign featuring American Gothic with a few words pasted on, like edited on the fly with WhatsApp or Canva, is all over…
June 18, 2024 Ambiguity and brand strategy utopia By definition, developing a strategy for a brand involves thinking about the future: ideal results, possible problems to solve, and also ambiguous outcomes. I…
June 14, 2024 Understanding subjective conscious experience in interactive media and video games A few different friends recommended the Fallout series on Prime video, I finished it a couple of days ago and thoroughly enjoyed it. I’ve…
June 13, 2024 Explaining the job of a brand strategist Figuring out what to say in a few words about what I do for a living is such a recurrent topic for brand strategists,…
June 12, 2024 Tinkering to best understand tech, then perhaps criticize it The Paris chapter of Creative Mornings had been dormant since the pandemic (as far as I know), so I was happily surprised when I…
June 11, 2024 Invest in beautiful web design for your brand value Musing about The Favorite Website Awards (TheFWA), and beautiful web design as owned media for brands. I began my strategy career on the digital…
June 10, 2024 I’m not a [buzzword] expert I have frequently battled with the idea of advertising I’m a [buzzword] specialist. Today, I could be an AI strategist, whatever that means. Friends…
June 7, 2024 Perceiving different shades and textures of colours “Ancient cultures have more developed and nuanced sensitivities to colour than contemporary societies. In all areas, there is not just one colour black, but…
June 6, 2024 Making sure your marketing is grounded in business Sometimes working on big, broad brand strategy work I risk losing the view of the business at a simple level: make more money than…
June 5, 2024 What’s the best compliment you ever received? People are people, and it’s mystifying to figure there are 8 billion of us around. And yet, we all have our own unique combination…
