Skittles – probably the Nth post about it

I’m sure there are already hundreds of posts about it out there and I read at least 2 good ones and I’m doing something else, so I’m going to over it very quickly and be really lazy and just advise to read their posts.

Without any particular argument, I personally really like it. And whatever you think about it, a LOT of people are talking about it.

Is any press good press? Good question.
Have they basically ripped off the Modernista website? Yes – but so what?

iboy compared the whole thing to a Turducken: Check his post.

David Armano also wrote about it on Logic+Emotion, check his out. Both are interesting for different reasons.

I think it’s really interesting and they’re a lot of attention for their new site launch

And let’s remind ourselves that Skittles adverts are generally a bit bonkers anyway, I love their latest one:

And Cherry flavoured Skittle on the top, join in the fun and change your Twitter avatar to a giant Skittle!!

About the author

Willem was born in New York, grew up in Paris, lived in London and Asia for several years before moving to Chicago in 2017. He is an award winning brand & marketing strategist, having worked with some of the largest creative advertising agencies and most valuable consumer brands globally. Willem enjoys tabletop games, skiing, scuba-diving, traveling, eating, and lengthy conversations with friends.

Comments

  1. dude I think it’s a great piece of PR and it will be interesting to see how long they keep it up for but I can’t belive you love that last ad!?!?! It doesn’t even make sense!!!!!!!!!!

  2. I don’t know if they’ll keep Twitter on the homepage – probably not, but then again it will probably stay on the ‘Chatter’ page which was always the intention, I imagine.

    And the last ad doesn’t make sense, but that’s probably why I love it!

    And how much sense is there for a brand to publish what everyone is saying about it, good or bad..?

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