advertising | Ice Cream for Everyone

June 19, 2024

A quick hate take on American Gothic in Béziers

This ad campaign featuring American Gothic with a few words pasted on, like edited on the fly with WhatsApp or Canva, is all over…

May 14, 2024

Details layers of a strategy highway

I had the pleasure of attending Will Humphrey’s APG online conference yesterday, set to Talking Heads’ song Once in a Lifetime questions. The talk…

September 20, 2023

Introduction to semiotic brand analysis

I started teaching a graduate course at the American University of Paris titled Brands & Belief. I’ll do my best to share content from…

August 9, 2023

A year of magic and insights at Disneyland Paris

I’ve been rekindling with an interest in theme parks and roller coasters in the past year, which started as I went to Disneyland Paris…

August 7, 2023

Marmite Love / Hate Discovery

I’m just back from visiting friends in the UK and made quite the discovery that had me go back to and reconsider Marmite and…

April 27, 2023

Noticing media: Disneyland Paris par Toutatis!

I noticed this good outdoor media placement at Disneyland Paris, which kind of leads me to admit something about my arguably leisurely lifestyle. It’s…

February 19, 2022

Revealing thoughts on the concept of an insight

I first wrote this as a quick Linkedin post in French, and the word ‘insight’ tends to be used in its English form in…

April 24, 2021

Go Luck Yourself with Andy Nairn, CSO and co-founder of Lucky Generals

For this episode of the podcast I’m joined by Andy Nairn, Chief Strategy Officer and Co-founder of Lucky Generals, an award winning creative agency…

September 2, 2020

On the Value of Thinking for Businesses – with Comic Strips (Strategy Series Part 2)

This is the second post in a series about (independent) strategy consulting, you can go to the introduction here for context, or the first…

August 12, 2020

Playful Strategy Weekly: Man, Play, and Games 1.5 “Governed by rules”

Playful Strategy Weekly is an Ice Cream for Everyone series of short videos in which I share elements, thoughts, and illustrations from a variety…