brand strategy | Ice Cream for Everyone

August 9, 2023

A year of magic and insights at Disneyland Paris

I’ve been rekindling with an interest in theme parks and roller coasters in the past year, which started as I went to Disneyland Paris…

August 7, 2023

I’m just back from visiting friends in the UK and made quite the discovery that had me go back to and reconsider Marmite and…

February 15, 2023

I’m going skiing soon, and as I was planning the trip I noticed similarities with the ways I approach a strategy work project. A…

February 19, 2022

I first wrote this as a quick Linkedin post in French, and the word ‘insight’ tends to be used in its English form in…

June 13, 2021

For this new episode of the podcast I am joined by Colleen Berg, director strategic insights at The Palmerston Group. Colleen is a fellow…

April 24, 2021

For this episode of the podcast I’m joined by Andy Nairn, Chief Strategy Officer and Co-founder of Lucky Generals, an award winning creative agency…

August 22, 2020

This is the first post of a series thinking about strategy and my role as an independent consultant; you can check out the introduction…

August 22, 2020

Over the past few months, since the beginning of the COVID-19 pandemic, I spent time thinking about my work, the services I offer more…

August 12, 2020

Playful Strategy Weekly is an Ice Cream for Everyone series of short videos in which I share elements, thoughts, and illustrations from a variety…

August 4, 2020

Playful Strategy Weekly is an Ice Cream for Everyone series of short videos in which I share elements, thoughts, and illustrations from a variety…