brand strategy | Ice Cream for Everyone

November 5, 2015

In the Shipping Business

I read this article from Dave Trott in Campaign yesterday. He writes about content and makes excellent points about the advertising & marketing’s current obsession with…

October 21, 2015

Welcome to the Future

Happy Back to the Future day! It’s finally (or already) here! Back to the Future Part II is one of the first films I…

October 16, 2014

Lavasa: Corporate Dream, Ghost Town, or Both?

One of the utopian type advertising posters in Lavasa, branding courtesy of Landor from what I read. While in India, I had an unexpected…

June 15, 2014

Reverse Engineering the Gillette Manscaping Video

In my last post, I wrote about the idea of celebrating the bottom of the ad barrel with a series of posts. Yesterday I…

November 18, 2013

BeerSphere Singapore Redux – Christmas Edition

The second time I visited Singapore, and with the outstanding help of Simon, we organised the first ever Beersphere Singapore – a casual meetup of…

November 18, 2012

Have You Completed the Planner Survey Yet?

The 2012 Planner Survey has been live for a few weeks now so it’s about time I post about it. If you haven’t heard…

September 11, 2012

Planners Worldwide is Now Live, Come and Join!

As Heather Lefevre wrote about a few months ago, there are a few projects in the works for this year’s Planner Survey, in particular…

June 23, 2012

Google’s Project Re:Brief. It’s Like Inception for Advertising

I hadn’t heard of Google’s project Re:Brief yet and came across the full version documentary that was released a couple of days ago. Cheers…

October 5, 2011

My Kind of Planning

There is always a lot of talk around the Plannersphere town about different types of planning and new types of planning, I guess it’s…