branding | Ice Cream for Everyone

January 22, 2016

98% Pure Potato: The Origins of Advertising Account Planning with John Griffiths

[Subscribe to the podcast: on Apple Podcasts, Stitcher, Google Play Music, RSS feed. Please give the show a rating and a review if you…

January 15, 2016

Heather LeFevre, Brain Surfing Author & Founder of the Strategist Survey

[Subscribe to the podcast: on Apple Podcasts, Stitcher, Google Play Music, RSS feed. Please give the show a rating and a review if you…

December 22, 2015

Applying the 80-20 Pareto Principle to Writing a Creative Brief

[Image Credit: Robert Couse-Baker] An advertising agency account manager friend and ex-colleague recently contacted me to ask for some advice to improve the…

December 10, 2015

Adventure Travels and Stories with Storythings Director Hugh Garry

[Subscribe to the podcast: on Apple Podcasts, Stitcher, Google Play Music, RSS feed. Please give the show a rating and a review if you…

November 29, 2015

In Prague for the European Planning Conference

I just had a fantastic week attending the 2nd edition of the European Planning Conference in Prague this week. I was able to arrive…

October 21, 2015

Welcome to the Future

Happy Back to the Future day! It’s finally (or already) here! Back to the Future Part II is one of the first films I…

October 16, 2014

Lavasa: Corporate Dream, Ghost Town, or Both?

One of the utopian type advertising posters in Lavasa, branding courtesy of Landor from what I read. While in India, I had an unexpected…

November 27, 2007

My favourite brands continued – Doritos

I didn’t realise it was almost a week since my last post… I actually did such a great job of advertising Nintendo to myself…

November 21, 2007

My favourite brands continued – Nintendo

I’ll always remember the first time I saw “Super Mario Bros.” played on the NES console. I was eight years old and visiting friends…