content marketing | Ice Cream for Everyone

September 26, 2023

Social media followers aren’t equal to audience

I read Stephen King’s 1977 paper titled “Improving Advertising Decisions” again and talked about it with students today (that’s the marketer by the way,…

December 15, 2018

Creating Beautiful Games with Jamey Stegmaier

[Subscribe or listen to the podcast on: Apple Podcasts (iTunes), Spotify, Stitcher, Google Play Music, RSS feed. Please share with friends, and give the…

January 26, 2017

GetCRAFT Co-Founder Patrick Searle – Southeast Asia’s Premier Content Network

[Subscribe to the podcast: on Apple Podcasts, Stitcher, Google Play Music, RSS feed. Please give the show a rating and a review if you…

November 5, 2015

In the Shipping Business

I read this article from Dave Trott in Campaign yesterday. He writes about content and makes excellent points about the advertising & marketing’s current obsession with…