marketing | Ice Cream for Everyone

June 4, 2024

Alleviating feelings of uncertainty

As an independent consultant, I tend to have quite a bit of uncertainty over the frequency of my work and income; those famed feast and…

September 26, 2023

Social media followers aren’t equal to audience

I read Stephen King’s 1977 paper titled “Improving Advertising Decisions” again and talked about it with students today (that’s the marketer by the way,…

August 9, 2023

A year of magic and insights at Disneyland Paris

I’ve been rekindling with an interest in theme parks and roller coasters in the past year, which started as I went to Disneyland Paris…

April 27, 2023

Noticing media: Disneyland Paris par Toutatis!

I noticed this good outdoor media placement at Disneyland Paris, which kind of leads me to admit something about my arguably leisurely lifestyle. It’s…

June 13, 2021

Playing Cthulhu Confidential with Colleen Berg, Director Strategic Insights at the Palmerston Group (part 1)

For this new episode of the podcast I am joined by Colleen Berg, director strategic insights at The Palmerston Group. Colleen is a fellow…

August 22, 2020

Thinking on Businesses, Brands, and Baked Goods (Strategy Series Part 1)

This is the first post of a series thinking about strategy and my role as an independent consultant; you can check out the introduction…

August 22, 2020

Introduction to a series thinking about (independent) strategy consulting

Over the past few months, since the beginning of the COVID-19 pandemic, I spent time thinking about my work, the services I offer more…

August 13, 2020

Surrealism and Creativity, Playing Itras By with Ashley Derrington and Dina Ramse

For this episode of the podcast I’m exceptionally joined by not one, but two guests, AND I hand over the reigns to Dina, who…

August 12, 2020

Playful Strategy Weekly: Man, Play, and Games 1.5 “Governed by rules”

Playful Strategy Weekly is an Ice Cream for Everyone series of short videos in which I share elements, thoughts, and illustrations from a variety…

August 12, 2020

Playful Strategy Weekly: Man, Play, and Games 1.4 “Unproductive”

Playful Strategy Weekly is an Ice Cream for Everyone series of short videos in which I share elements, thoughts, and illustrations from a variety…