September 26, 2023 Social media followers aren’t equal to audience I read Stephen King’s 1977 paper titled “Improving Advertising Decisions” again and talked about it with students today (that’s the marketer by the way,…
February 15, 2023 Occam’s Razor around the fall line I’m going skiing soon, and as I was planning the trip I noticed similarities with the ways I approach a strategy work project. A…
June 21, 2020 Teaching Tangents #5: How do I revise? Audio only Business, psychology, and geography teacher James D’Souza has questions from his high school students to discuss with me. This week’s question is:…
June 15, 2014 Reverse Engineering the Gillette Manscaping Video In my last post, I wrote about the idea of celebrating the bottom of the ad barrel with a series of posts. Yesterday I…
November 1, 2007 Marketing Research I’ve almost finished reading Truth, Lies and Advertising, the must read for anyone wanting to get into planning. I’m loving it and I’m glad…
