September 26, 2023 Social media followers aren’t equal to audience I read Stephen King’s 1977 paper titled “Improving Advertising Decisions” again and talked about it with students today (that’s the marketer by the way,…
April 3, 2019 The Case For Boredom with Rob Estreitinho, Senior Strategist [Subscribe or listen to the podcast on: Apple Podcasts, Spotify, Stitcher, Google Play Music, RSS feed. Please give the show a rating and a…
May 27, 2016 Writing with Uncertainty and Why Sisyphus Rocks [Ice Cream Sundae] Image Credit: Ann Wuyts This newsletter was originally published via email on the 8th May 2016. You can also sign up to receive Ice Cream…
November 5, 2015 In the Shipping Business I read this article from Dave Trott in Campaign yesterday. He writes about content and makes excellent points about the advertising & marketing’s current obsession with…
October 21, 2015 Welcome to the Future Happy Back to the Future day! It’s finally (or already) here! Back to the Future Part II is one of the first films I…
